This press release was posted by FishbowlLA:
Last night in Hollywood, CA, Ben Lyons, film critic for E! Entertainment and host of At the Movies, hung out with friends and played some of Xbox 360's most anticipated entertainment games for this holiday. He put his movie knowledge to the test playing Scene It? Box Office Smash and showed his friends how to star in their own movie with You're in the Movies on Xbox 360.
Now, who in the world gets a press release sent out about them using a product? Oh, yeah, Ben Lyons . . . I guess Microsoft thought this would be cheaper than paying for a fake blurb.
Of course, playing video games might be difficult when Roger Ebert won't let you use your thumbs.